Zuckerberg described the strong user growth in Reels as having created a revenue “bottleneck” wherein the shift in users toward the short-form video platform is causing them to lose money. However, the current monetisation efficiency of Reels is “much less” than Facebook and Instagram’s Feed. Reels plays across Facebook and Instagram more than doubled in 2022, and the social component of people resharing the videos more than doubled on both platforms over the last six months. He added that he expects recommended content to grow to encompass 30%-40% of the content shown in users’ Facebook and Instagram feeds by the end of 2023. The shift that accelerated in 2022 away from social media platforms like Facebook and Instagram being organised solely around people and accounts one follows to recommended content will allow for greater benefits to advertisers, Zuckerberg appeared to suggest. Zuckerberg, who outlined his management theme for 2023 as “the year of efficiency”, described the team’s focus as on improving monetisation efficiency for its various platforms, including Facebook, Instagram, WhatsApp, and especially short-form video feature Reels. In its Q4 2022 earnings call, Meta’s CEO Mark Zuckerberg and CFO Susan Li showed a near-term shift in priority away from the metaverse and toward the bread-and-butter interests of advertisers. In addition, you can export the artwork and other metadata from selected media files.Analysis After a tough year for Facebook, Instagram and WhatsApp, Mark Zuckerberg is talking less about the metaverse and more about issues closer to advertisers’ hearts. Artwork Editing and Export media metadata - You can easily add or replace artwork of video and audio files by dragging images into the artwork view.Select audio and video in the product to start batch editing, adding, deleting and extracting operations. Simple batch editing of metadata - How to deal with the metadata of a large number of video and audio files? All operations in Media Meta support this batch processing, and support importing media folders containing video and audio in subfolders. With Media Meta, you can easily change them with three ways: change the recording date and shooting date in the metadata tag value, use the Quick Action - Copy Shooting/Recording date to Creation date feature, use the Quick Action - Copy Shooting/Recording date to Creation date feature. Change creation date, shooting date, recording date - Videos and audios use metadata to store the recording date and shooting date.It supports mp4, mov, m4v, mp3, m4a and other file formats. Edit metadata from audios and videos - It can edit and change the creation date, shooting or recording date, title, artist, album, artwork, director, actor, producer, publisher, copyright, description, composer, band, comment, release year, track number, Lyrics, and gps altitude, gps latitude, gps longitude and more metadata.It can batch edit and change the creation date of video and audio, shooting or recording date, common metadata tags, id3 metadata tags, quick time metadata tags and other metadata, including title, artwork, gps and other metadata tags. Media Meta is a metadata editor application for video and audio files.
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